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From Project to Product: How Elite Organizations Are Getting It Right

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From Project to Product: How Elite Organizations Are Getting It Right

From Project to Product: How Elite Organizations Are Getting It Right

Diving into the 2024 State of the Industry Report

Join us to uncover how elite organizations embrace a product-centric approach. Learn how they leverage customer obsession and innovation to drive results—achieving twice the product-oriented work, greater customer focus, and triple the customer value measurement compared to lower performers. 

In this session, we’ll uncover: 

  • 8 Key Traits: What elite organizations have in common that drives their success and fundamental differences between high-performing and lower-performing companies. 
  • Main Challenges: The common obstacles that hinder optimal results and how to overcome them. 
  • Next steps: How to overcome these challenges  

Don’t miss the chance to transform into a customer-centric powerhouse for the Digital Age! 

Join us to uncover how elite organizations embrace a product-centric approach. Learn how they leverage customer obsession and innovation to drive results—achieving twice the product-oriented work, greater customer focus, and triple the customer value measurement compared to lower performers. 

In this session, we’ll uncover: 

  • 8 Key Traits: What elite organizations have in common that drives their success and fundamental differences between high-performing and lower-performing companies. 
  • Main Challenges: The common obstacles that hinder optimal results and how to overcome them. 
  • Next steps: How to overcome these challenges  

Don’t miss the chance to transform into a customer-centric powerhouse for the Digital Age! 

  • Date

    Tuesday, November 12th

  • Time

    1:30pm CT | 6:30pm GMT

  • Location

    Online

  • Duration

    60 min

Reserve Your Spot

Meet our speakers

  • Dr. Mik Kersten

    Chief Technology Officer

    Dr. Mik Kersten is the Chief Technology Officer at Planview, joining the company in 2022 through the acquisition of Tasktop, where he was CEO. Mik founded Tasktop and is the best-selling author of “Project To Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework®“. Mik’s experiences working with some of the largest digital transformations in the world has led him to identify the critical gap between business leaders and technologists, resulting in his creation of the Flow Framework® to connect strategy to delivery.

  • Mara Puisite

    VP, Transformation Solutions

    Mara is the Vice President of Transformation Solutions at Planview, responsible for the design and implementation of the company’s IP – primarily the Flow Framework®. Mara has an extensive background in software delivery, product management and most recently, Value Stream Management during her role as a Principal Value Stream Architect. Her passion is helping organizations see the big picture of the complexities of managing technology at scale and, based on that customer experience, designing solutions and approaches to make that task more delightful and collaborative across organizational silos. She believes products, solutions, and frameworks must have the customer at the center to ensure value-add business decisions.

  • Jeff Ellerbee

    Solution Marketing Manager, Planview

    Jeff handles product marketing for Planviews’ Troux product line. Jeff has helped customers be successful with Troux in the US and UK for 14 years.

  • Jeff Ellerbee

    Solution Marketing Manager, Planview

    Jeff handles product marketing for Planviews’ Troux product line. Jeff has helped customers be successful with Troux in the US and UK for 14 years.