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The Journey from Traditional to Agile in Marketing

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The Journey from Traditional to Agile in Marketing

The Journey from Traditional to Agile in Marketing

Learn how organizations are embracing new ways of working in marketing to eliminate waste and deliver faster

In today’s ever-changing corporate landscape, marketing organizations are being asked to deliver customer and business value faster than ever before, while ensuring quality remains high.

To meet this imperative, marketing teams need tighter collaboration and greater efficiency – all while working against the challenges of global teams and shorter deadlines. Lean-Agile, iterative, and hybrid styles of work allow marketers to move away from long-term planning to a more incremental delivery approach.

Join us as we share how Planview’s marketing teams use different styles of work to get things done.

You’ll come away with a better understanding of:

  • Different working methods, such as hybrid, iterative, and Lean-Agile
  • The benefits of each working method within marketing
  • How your team can experiment with your process
  • Planview’s marketing use cases of work methods

In today’s ever-changing corporate landscape, marketing organizations are being asked to deliver customer and business value faster than ever before, while ensuring quality remains high.

To meet this imperative, marketing teams need tighter collaboration and greater efficiency – all while working against the challenges of global teams and shorter deadlines. Lean-Agile, iterative, and hybrid styles of work allow marketers to move away from long-term planning to a more incremental delivery approach.

Join us as we share how Planview’s marketing teams use different styles of work to get things done.

You’ll come away with a better understanding of:

  • Different working methods, such as hybrid, iterative, and Lean-Agile
  • The benefits of each working method within marketing
  • How your team can experiment with your process
  • Planview’s marketing use cases of work methods

  • Date

    On Demand

  • Time

    On Demand

  • Location

    Online

  • Duration

    45 min plus live Q&A

Reserve Your Spot

Meet our speakers

  • Mark McGregor

    Author and Business Performance Coach

    As a former Research Director at Gartner, Mark has an extensive background in enterprise architecture, business process management and change management, having held executive positions with a number of technology companies.

  • Jeff Ellerbee

    Solution Marketing Manager, Planview

    Jeff handles product marketing for Planviews’ Troux product line. Jeff has helped customers be successful with Troux in the US and UK for 14 years.

  • Jeff Ellerbee

    Solution Marketing Manager, Planview

    Jeff handles product marketing for Planviews’ Troux product line. Jeff has helped customers be successful with Troux in the US and UK for 14 years.

  • Jeff Ellerbee

    Solution Marketing Manager, Planview

    Jeff handles product marketing for Planviews’ Troux product line. Jeff has helped customers be successful with Troux in the US and UK for 14 years.