THE FOUR KEY ELEMENTS OF A STRATEGIC PLAN

Avoiding Wishful Thinking to Realize Transformational Change

The strategic plan is a representation of vision, created to drive organizational change and transformation. So why are change and transformation so thin on the ground? In a word: execution.

This paper will argue that strategic plans as traditionally known do not empower organizations to execute strategically. Further, organizational challenges hamper change initiatives – challenges that can be mitigated by creating true strategic plans that operationalize strategy.

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