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Adapting in Uncertainty: Best Practices for Effective Product Portfolio Management

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Adapting in Uncertainty: Best Practices for Effective Product Portfolio Management

Adapting in Uncertainty: Best Practices for Effective Product Portfolio Management

Discover how four core product portfolio management principles can help your organization reduce risk and increase productivity by driving more strategic decision-making. Featuring guest speaker Sam Somashekar of Forrester.

Building a strong product portfolio goes much deeper than just adding or updating the offerings within. Effective product portfolio management requires a unified approach to aligning portfolio objectives with the overall business strategy. In addition, continuously balancing investments across a portfolio’s offerings will nurture continuous growth that aligns with customer and business needs and introduces multiple opportunities to ask the question: “Why.” 

 

Why this business opportunity? Why this product? Why these resources?   

In this session, attendees will learn about best practices for a customer-centric approach to product portfolio management and see examples of how Planview can help organizations implement these learnings.  

With our guest speaker and product management expert from Forrester, Sam Somashekar, we will explore four key dimensions of a successful product portfolio management framework: strategy, orientation, balance, and investment, focusing on the following: 

  • Portfolio management as a process of maturation that reveals multiple pathways to achieving business goals  
  • How components within each dimension enable a better understanding of current product portfolios, drive product-led growth, and improve the chance of business success
  • Where to get started on designing and implementing your framework for effective product portfolio management 

Register now and take the first step to understanding what it takes to make smart product investments that offer the maximum return and support continuous growth, even in uncertain times.

Building a strong product portfolio goes much deeper than just adding or updating the offerings within. Effective product portfolio management requires a unified approach to aligning portfolio objectives with the overall business strategy. In addition, continuously balancing investments across a portfolio’s offerings will nurture continuous growth that aligns with customer and business needs and introduces multiple opportunities to ask the question: “Why.” 

 

Why this business opportunity? Why this product? Why these resources?   

In this session, attendees will learn about best practices for a customer-centric approach to product portfolio management and see examples of how Planview can help organizations implement these learnings.  

With our guest speaker and product management expert from Forrester, Sam Somashekar, we will explore four key dimensions of a successful product portfolio management framework: strategy, orientation, balance, and investment, focusing on the following: 

  • Portfolio management as a process of maturation that reveals multiple pathways to achieving business goals  
  • How components within each dimension enable a better understanding of current product portfolios, drive product-led growth, and improve the chance of business success
  • Where to get started on designing and implementing your framework for effective product portfolio management 

Register now and take the first step to understanding what it takes to make smart product investments that offer the maximum return and support continuous growth, even in uncertain times.

  • Date

    Tuesday, December 6th

  • Time

    9:30 am CT | 3:30 pm GMT

  • Location

    Online

  • Duration

    40 minutes including live Q&A

Reserve Your Spot

Meet our speakers

  • Sam Somashekar

    Principle Analyst, Product Management Research Service at Forrester

    Sam is an accomplished product leader with a track record of taking a customer-centric approach to help companies succeed and grow revenue, market share, and profitability. He has 25 years of experience in enterprise product management and development, market research and strategy, marketing, and business development. His experience spans public and private companies including NICE Actimize and CA Technologies, as well as independent consulting across industries such as high tech, financial services, consumer packaged goods, and entertainment.

  • Teresa Breitbach

    Sr. Manager, GTM Strategy

    Teresa's commitment to product innovation, servant leadership, and Voice of the Customer (VoC) programs guide her in defining the Go-to-Market (GTM) strategic direction and operationalization of Planview’s Product Portfolio Management solutions. In her role at Planview, Teresa leads cross-functional teams to research and deliver powerful content and insight into best practices for new product development processes. 

  • Jeff Ellerbee

    Solution Marketing Manager, Planview

    Jeff handles product marketing for Planviews’ Troux product line. Jeff has helped customers be successful with Troux in the US and UK for 14 years.

  • Jeff Ellerbee

    Solution Marketing Manager, Planview

    Jeff handles product marketing for Planviews’ Troux product line. Jeff has helped customers be successful with Troux in the US and UK for 14 years.