DEFINE A VALUE PROPOSITION FOR A WINNING BUSINESS

Gartner Research

This complimentary Gartner report will guide you through how to construct and pitch a value proposition that engages and motivates your key stakeholders. Learn why developing a value proposition is essential to achieving executive buy-in and mandate for your EA programs, including:

  • Avoiding presenting business leaders with the definition of EA
  • Taking a value-based selling approach to building the EA value proposition
  • Focusing on how the EA program can help contribute to the delivery of targeted business outcomes
  • Developing deliverables that are immediately valuable to business and IT leaders
  • Defining what the EA program will offer business leaders by asking questions

Business-outcome-driven EA is a strategic planning discipline that contributes to organizational changes. Make sure your EA pitch delivers true business value right from the start.

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